May 22- Älmhult’s IKEA to the World

We met Anna Rosenquist, IKEA training manager and Sarah Fager, IKEA designer. Anna filled us in on the business side of IKEA, for instance, each product added needs to out perform the product it replaces. Sarah wowed us with her presentation abut how IKEA works with a design team to get from research, to sketches, to testing, to prototypes (repeat) and finally to production. It was thrilling!

may22-sara-ikea may22-ikeabook

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